We started by taking a close look at the families surrounding us. While at our own family backyard gatherings, we noticed the wide range of backgrounds in our family and the multitude of curly hair types. In our own backyard, we saw a small representation of the greater diversity of the whole world. Our children with their wonderful heads of kinky, curly, spirally, wavy, and coiled hair had as much variety as the food at the get together! Recognizing this variety of curly hair textures inspired us to create a new product line. We set out to create a group of products suited for ALL curly hair types in children.